magic lantern advertising slides for moving pictures

 

A most interesting collection of magic lantern slides marking the final transition from the long-established but increasingly outdated magic lantern show to the exciting new world of cinema with real moving pictures! While cinema was invented in the 1890s, the demise of the magic lantern was in fact a long and drawn out process, with many cinemas continuing to use magic lanterns for static advertisements well into the middle of the 20th Century. This colourful collection of 26 glass slides, all in the standard 3¼" format and dating to the 1940s and 50s, comprises mostly advertisements for forthcoming movies, plus a couple of announcements from the management and adverts for local businesses - in this case, in the Alnwick and Morpeth area of Northumberland. Many of the slides have taped cover strips that would once have been removed to reveal phrases such as "Coming Shortly", "Next Week", "Monday Next" and "Thursday Next". NOT FOR SALE